THE LOLO INC

Marketing. Beauty. All of it.

I'm a marketing and operations specialist who builds custom programs and platforms for businesses that are ready to grow. I'm also the person all my friends call when they want to know what to buy, what to watch, and what's actually worth their time. This is where both of those things live.

Lolo in sunglasses, looking out over the water
San Diego, California

The Work

Marketing strategy, operations, and custom systems — built for businesses that are serious about growth. One of my clients is among the most exclusive private concierge medical practices in the country. Another is a 30-year-old adventure company that needed a complete brand overhaul. I don't do generic. I do programs that are designed around what your business actually needs.

The Rest

Beauty obsessive. Bravohead. Early adopter. I've tried more products than I can count, and I have opinions about all of them. The Lo Down is my monthly newsletter — equal parts beauty intel, marketing takes, AI tools, and reality TV. No agenda. Just what I actually think.

10+ Years · Two Industries · Zero Fluff.

The App

My Beauty Holder

If you're not using it, honestly — what are you doing?
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Built by Lolo

I built the thing I couldn't buy: an assistant that actually knows what's in your beauty drawer.

My Beauty Holder keeps track of every product you own — shades, ratings, when you bought it, when it expires. Then it puts all of that to work. Ask it what to wear tonight and it answers from your kit, not a sponsored list. Show it a photo and it tells you how to get the look with what you already have. It checks whether your products actually play nice together, filters everything for your skin type, and walks you through application step by step.

And it's brand agnostic — it has no reason to sell you anything. Standing in Sephora holding a product you're not sure about? Ask. It knows your skin type and what's already in your drawer, so it'll tell you straight: buy it, skip it, or you own three of these already. It'll even flag what your kit is actually missing. This is the end of standing in an aisle, overwhelmed, guessing.

It's called My Beauty Holder because that's how you'll say it — my products, my skin, my answers.

The Lo Down

Beauty. Bravo. Marketing. AI. Monthly. Honest.

No spam. Just the good stuff. Unsubscribe whenever. Subscriptions are processed by Substack.

@itsmelolo

Beauty intel, marketing takes, and things worth knowing.

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The Fine Print

Cookies & analytics. This site doesn't use cookies. The hosting platform runs Plausible, a cookie-free analytics tool that counts anonymous page views — no personal data, no tracking across sites, nothing tied to you.

Your email. If you subscribe to The Lo Down, your email address goes directly to Substack, which hosts the newsletter and manages the list. Their privacy policy (opens in new tab) applies. It's never sold or shared, and you can unsubscribe anytime.

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Accessibility. This site is built to WCAG guidelines — keyboard navigable, screen-reader labeled, and it respects your reduced-motion settings. If something isn't working for you, email lauren@theloloinc.com and it'll get fixed.

Contact

For partnerships, consulting, and everything else:

lauren@theloloinc.com

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